So, if it wasn't hard enough to search out those fruits and vegetables that our government recommends when on the go or eating out, now there may be a push to abnormalize such behavior. So much so, there's already a disorder label assigned to those of us willing to put the effort into what we eat - Orthorexia Nervosa. It seems like this psychological disease, if you will, should have no problems getting sponsors from the likes of Monsanto and other chemical and bioengineering corporations.
Orthorexia: When Eating Healthy Becomes an Unhealthy Obsession
Choosing Healthy Foods Now Called a Mental Disorder